AI is becoming the new front door for brand discovery.

The shopping mall is a surprisingly good mental model for consumer AI.

Dalet Labs raised a $7M pre-seed led by Lightspeed to build AI-generated shopping scenes.

> The core idea is that AI should show options before you know what to ask, unlike chatbots and shopping agents that need a clear request before they can help.

> For grounding, a language model builds diffusion prompts only from attributes found in images people liked, which the company says limits hallucinated details in scenes meant to show real products.

> The feed generates its own content: collective user engagement picks which images to remix next, and fresh outputs can become new references, so the image pool grows without photoshoots.

https://x.com/omerbartal/status/2115460068762058970/video/1