Most companies are treating agent traces as logs.

@morphic_io is treating them as an asset that should compound.

morphic agents autonomously update CRM, tasks, docs. data not shared with model providers.

Its agents capture interactions, its context engine organizes company-specific entities and relationships, and its data layer strings activity into longer trajectories.
Morphic says those traces remain owned by the company generating them.

So basically its a company workspace plus AI memory layer: it watches work happening across things like meetings, Slack, email, CRM, and documents, then turns that activity into structured knowledge that AI agents can reuse.