OneDay made an 85-shot film, conceived thirty years ago, but shelved as "unproduceable". This film, Adrenaline Junkies, became a Dream Brief finalist and a Cannes Lions submission.

It wasn’t a creative compromise that lead to the film getting produced. It was a change to what became possible with Luma. The OneDay team is made of filmmakers, producers, casting directors, actors, sound designers, and musicians, the same team any traditional film production would use. Put more precisely: "The craft remained exactly where it needed to be. All that changed was the medium."

That's what we're building toward at Luma. Not replacing the taste, the judgment, or the shared craft to know when a film has landed, but amplifying it. We aim to give directors a foundation that carries a project across every shot, no matter the scale of their vision.

We love that the impossible became possible.