In April 2025, Kennan Jenner paid $12M for https://t.co/GZBTHsLA8l and opened an AMA explaining why.

His pitch: Icon is the first AI Admaker. AI reads your product page, writes the scripts, generates the people, cuts the ads, launches them. 100 ads in 90 minutes, nobody on set.

Founders Fund led the round and leaders from OpenAI and Google DeepMind invested.

Then, by mid-2025, https://t.co/GZBTHsLA8l went offline.

By February 2026, the team had disappeared from LinkedIn. There was no company announcement. Then Levelsio posted that Icon had gone bankrupt.
Now Icon is back.

They are offering 6 HUMAN UGC ads in $1,000 filmed by real creators.

The homepage now says: "No AI / 100% real."
So they raise money to take humans out of advertising, spend $12M on the domain, disappear for a year, return as an agency that employs humans?