The interesting part about Arcads Mark being available in Slack is the context layer.

Instead of treating ad creation as a sequence of disconnected tasks, Mark can use the information already present in the conversation as input.

Product positioning, campaign feedback, competitor references, creative directions.

That context can then flow directly into the generation layer.

We're moving from AI models that perform individual tasks to agents that can maintain context across the workflow.

That's the more important shift.