Mark Zuckerberg: Most businesses will not own frontier AI in the way Meta or OpenAI does.

But many will end up with something that feels like their own AI: a customized operational layer that reflects how that company actually works.

He says, "OpenAI, Google, they're building an AI.

But I think we're gonna have a lot of different AI systems, just like we're gonna have, we have a lot of different apps. I think in the future, every business, just like I have a website and a phone number and an email address, a social media account, is also going to have an AI that can interact with their customers to help them sell things, help them give support."

---
What he is really describing that a company’s “own AI” will usually not be a frontier model trained from scratch, but a layer built on top of shared models, shaped by its products, policies, customer history, and way of working.

Support, sales, and basic operations can be handled through a system that knows the business well enough to answer, route, recommend, and escalate without feeling generic.

---

From 'Cleo Abram' YT channel (link in comment)